We love SEO, you should too
For those who are taking the leap into online marketing, SEO or Search Engine Optimisation can be a hard one to grasp. It can be frustrating to learn that, after putting in a lot of effort to make your website look great, you now have to think about some totally new concept, this is where we can help.
To help you understand what SEO is we have a simple analogy. Operating without SEO, is like opening a high street shop but leaving the lights off – you wouldn’t trade in the dark! SEO is the technique used to increase the quality and quantity of your website traffic. It increases the exposure of your site to non-paid search engine results, known as organic search results.
Why have an SEO Plan?
We truly believe every online business should have an SEO plan in place, this is why SEO was one of the first marketing services we offered when activ launched. Here are our top 10 reasons why we love it so much:
- Timing
A key attribute of SEO is that it is never too late to implement. Whether you have a brand new or mature website doesn’t matter, you can start whenever you are ready to grow your business.
- Accountability
We provide our SEO clients with monthly reports giving overviews of the work carried out and the progression of their keyphrases in organic search results.
- Growth
This is one of our favourite reasons, helping our clients grow their business online is why we are here! We love seeing clients hit their goals and achieve desired results, it is very satisfying to us to watch them thrive.
- Evolution
SEO never stops developing. Thanks to Google regularly changing how it ranks pages and content we are constantly kept on our toes. It’s not only Google who changes things, consumers regularly change habits and we must identify this and implement change where necessary.
- Creativity
In order to keep your content fresh and inviting we often need to get creative with how we integrate keywords, this often results in multiple brainstorming sessions! We find that no matter what industry your business belongs to there is always room for creativity.
- Diversity
SEO can affect many other marketing functions in a business, for example it can assist in determining strategies for PR, social media and even website coding. We recommend to all our clients that they use SEO to structure and strengthen their marketing plans.
- Digital
Thanks to today’s global connectivity we can base our teams remotely, making cost savings on our overheads which we use to keep our SEO service price list affordable for smaller businesses
- Education
We are kept on our toes by, search engine algorithm updates, changes to consumer trends and just by discovering new businesses as we take on new clients. So we are constantly learning – no room for boredom at activ and we love that!
- Value
The commercial gain a business can achieve from SEO is endless. By making some simple changes to your website copy you could be appearing in more search engine results, it can sometimes be as easy as that!
- Skill
We like to think we have all the SEO skills you would need. Our growing list of SEO clients will tell you that the three most important skills required are to be patient, adaptable and creative!
Choose activ for your Search Engine Optimisation
If you have a business that operates online and are situated in North Essex or the surrounding areas then get in touch with us today, you won’t regret it!
We have created several SEO packages to suit varying budgets and objectives. We can also add enhanced activity to our fixed packages to create more bespoke programmes if required.
Furthermore, we do recommend that Key Word Research is carried out ahead of any SEO programme and for those clients choosing our Enterprise or Activation SEO packages we will credit the cost of the research against their SEO costs.
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